Kering, the famed French luxury firm, reported a 4% decline in fourth-quarter sales.
Kering, the famed French luxury firm, reported a 4% decline in fourth-quarter sales.

Kering Reports 4% Decline in Q4 Sales, Amid Gucci Turnaround Efforts


Kering, the renowned French luxury conglomerate, revealed a 4% decrease in fourth-quarter sales, reflecting subdued demand for fashion products amidst ongoing efforts to revitalize its flagship brand, Gucci. 

The company also issued a cautionary note regarding potential impacts on margins in 2024 due to continued investments in its portfolio of prestigious labels.

Sales Performance and Market Expectations:

Despite witnessing improvements in the United States and Europe, Kering reported a decline in sales to 4.97 billion euros ($5.36 billion) in the year’s final quarter. 

This figure, broadly in line with the anticipated 4.94 billion euros according to consensus estimates, reflects the challenging market conditions luxury brands face.

Investment Strategy and Long-Term Growth:

Armelle Poulou, Chief Financial Officer of Kering, emphasized the company’s commitment to long-term brand investments, acknowledging that such initiatives might impact margins immediately. 

Poulou highlighted the importance of this strategic approach in ensuring sustained growth for Kering’s prestigious labels in the competitive luxury market landscape.

Challenges in Reviving Gucci’s Performance:

Kering’s endeavors to rejuvenate sales at its iconic brand, Gucci, have faced complexities amidst slowing demand in the fashion sector. 

While Gucci’s performance demonstrated a modest improvement in the fourth quarter, with a 4% year-on-year decline compared to a 7% drop in the previous quarter, challenges persist in achieving sustained growth and optimizing operational margins.

Market Analysts’ Projections:

Industry analysts, including those from Barclays, anticipate a slowdown in growth across the high-end luxury segment, projecting a 5% expansion for the current year compared to a 9% gain in the previous year. 

Gucci’s margin outlook remains a focal point for market observers, reflecting the brand’s pivotal role in Kering’s overall performance and strategic direction.

Jean Martin

Jean Martin, a seasoned Correspondent Author at USA Guardian Magazine, specializes in transforming complex subjects into engaging narratives. With a keen eye for detail and a commitment to truth, her work spans politics, culture, and technology, enriching the magazine's diverse content. Jean's reporting not only informs but also inspires readers, showcasing her belief in journalism's power to drive change.

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