Businesses Capitalize on Solar Eclipse with Creative Promotions

As anticipation builds for the upcoming total solar eclipse across North America on Monday, businesses are seizing the opportunity to attract customers with innovative promotions and unique offerings.

Snack Collaborations and Limited-Edition Treats:

Krispy Kreme partners with Oreo to introduce a limited-edition doughnut cookie creation, while Sonic Drive-In offers a “Blackout Slush Float.” Frito-Lay’s SunChips unveils a new flavor exclusively available during the eclipse’s totality.

MoonPie launches a “Sun vs. Moon” campaign, promoting an eclipse survival kit consisting of mini MoonPies and glasses, capitalizing on the celestial event with themed merchandise.

Airline Promotions and Eclipse Viewing:

Airlines like Southwest and Delta advertise eclipse-viewing flight paths, catering to travelers seeking optimal vantage points for witnessing the phenomenon firsthand.

Small businesses along the eclipse’s prime path anticipate increased tourist demand, offering eclipse-themed merchandise, safety glasses, and watch parties to accommodate visitors.

Historical Marketing Tie-Ins:

Marketing efforts tied to rare celestial events are not new; companies previously capitalized on the 2017 solar eclipse phenomenon.