Businesses are capitalising on the growing excitement surrounding the forthcoming total solar eclipse to attract customers.
Businesses are capitalising on the growing excitement surrounding the forthcoming total solar eclipse to attract customers.

Businesses Capitalize on Solar Eclipse with Creative Promotions

63 views

As anticipation builds for the upcoming total solar eclipse across North America on Monday, businesses are seizing the opportunity to attract customers with innovative promotions and unique offerings.

Snack Collaborations and Limited-Edition Treats:

Krispy Kreme partners with Oreo to introduce a limited-edition doughnut cookie creation, while Sonic Drive-In offers a “Blackout Slush Float.” Frito-Lay’s SunChips unveils a new flavor exclusively available during the eclipse’s totality.

MoonPie launches a “Sun vs. Moon” campaign, promoting an eclipse survival kit consisting of mini MoonPies and glasses, capitalizing on the celestial event with themed merchandise.

Airline Promotions and Eclipse Viewing:

Airlines like Southwest and Delta advertise eclipse-viewing flight paths, catering to travelers seeking optimal vantage points for witnessing the phenomenon firsthand.

Small businesses along the eclipse’s prime path anticipate increased tourist demand, offering eclipse-themed merchandise, safety glasses, and watch parties to accommodate visitors.

Historical Marketing Tie-Ins:

Marketing efforts tied to rare celestial events are not new; companies previously capitalized on the 2017 solar eclipse phenomenon.

Jean Martin

Jean Martin, a seasoned Correspondent Author at USA Guardian Magazine, specializes in transforming complex subjects into engaging narratives. With a keen eye for detail and a commitment to truth, her work spans politics, culture, and technology, enriching the magazine's diverse content. Jean's reporting not only informs but also inspires readers, showcasing her belief in journalism's power to drive change.

Latest from AMERICA

Don't Miss

Sofia Richie and Caitlin Beadles used social media to express their happiness for Justin and Hailey.

Ex-Girlfriends Extend Congratulations to Justin Bieber and Hailey Baldwin

Following Justin Bieber and Hailey Bieber’s announcement of their first pregnancy, the
Taylor Swift has decided not to attend the 2024 Met Gala in order to prepare for the European leg of her Eras Tour.

Taylor Swift Skips 2024 Met Gala for European Tour Preparation

Taylor Swift, the renowned “Cruel Summer” singer, opted out of attending this